
Be Better,
Be giffgaff
Year
2023
Category
Campaign & Advertising
D&AD Wood Pencil Award
A collabration with Sunmin Kim
Since the beginning, giffgaff has been working towards good. We want to be better and let people
know through our campaign, “Be better, Be giffgaff”. B-corp’s pillars are visualised by creating a series of shapes from the giffgaff logo.
Symbols visualise the message with a giffgaff tone of voice; friendly, clear, simple,
and fun.
As Featured on D&AD
As Featured on D&AD




