Be Better,
Be giffgaff

Year
2023  

Category
Campaign & Advertising

D&AD Wood Pencil Award 
A collabration with Sunmin Kim

Since the beginning, giffgaff has been working towards good. We want to be better and let people know through our campaign, “Be better, Be giffgaff”. B-corp’s pillars are visualised by creating a series of shapes from the giffgaff logo. Symbols visualise the message with a giffgaff tone of voice; friendly, clear, simple, and fun.

As Featured on D&AD