NORM
Year
2023
Category
Brand and Visual Identity
Norm is a brand of less aesthetically pleasing fruits that reintroduces the shapes of fruits and defines how it’s supposed to be.
It is a response to the issue around imperfect fruits and vegetables that are being rejected from supermarkets and are not consumed as the biggest contributor to food waste.
It is a response to the issue around imperfect fruits and vegetables that are being rejected from supermarkets and are not consumed as the biggest contributor to food waste.
