Ambatik
Year
2022
Category
Typeface Design & Brand Identity
Ambatik is an exhibition that aims to raise voices and awareness of Batik, reintroduce Batik to young audiences, and encourage people to wear Batik on a daily basis.
‘Ambatik’ listens to younger audiences by making visual appearances appeal to them and involves them in the attractive features and brand experience. The concept aims to merge traditional heritage with modern audiences through the use of digital platforms.
‘Ambatik’ listens to younger audiences by making visual appearances appeal to them and involves them in the attractive features and brand experience. The concept aims to merge traditional heritage with modern audiences through the use of digital platforms.
